Mark Asdell is an experienced marketing leader and data analyst, currently serving as Associate Director of Data Intelligence at Manifest since March 2016. In this role, Mark has implemented a new Business Intelligence stack that significantly improved workflow efficiency, conceptualized a strategic pivot to Media Mixed Modeling for attribution, and coordinated its rollout across clients. Prior to this position, Mark held roles as Senior Analytics Strategist and Sr. Marketing Analyst at iCrossing, focusing on report development and analytics. Mark's career began with roles in customer support at the University of Phoenix and as a loan officer at Universal American Mortgage. Mark holds a Master's degree in Information Systems from the University of Phoenix and a Bachelor's degree in Business and Communications from Arizona State University.
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