Founded almost a decade ago by Gabrielle Requena, an unapologetic side-sleeper in search of a non-invasive treatment to refine and revitalise her skin, Wrinkles Schminkles is best known for pioneering a new skincare category: reusable 100% Medical-Grade Silicone patches to target the signs of sun damage, side-sleeping and the unwanted signs of ageing.

Today, we offer a complete range of silicone and microneedle patches, sheet masks and supporting skincare and we’re available in over 22 countries through our strong DTC business. In the Australian retail market, we’re also available at Priceline stores nationally and with specialist online retailers (such as Adore Beauty, The Iconic etc). We’ve won a number of innovation awards, are loved and recommended by beauty editors, influencers, makeup artists, dermatologists and cosmetic surgeons and have built an engaged social community of fans and followers through our viral TikTok content.  

Our growing team is based at our buzzy, inner-city HQ in Sydney and, together with our satellite team members, global agency partners, two warehouses and five distributors, we work collaboratively to service our growing brand and mighty global footprint.   We foster a collaborative, nurturing culture in a high-performance team environment and are drawn to creative thinkers, strategic problem-solvers, and passionate, good-hearted humans. 

What we’ve been up to in 2023 (so far):

•	We’re committed to being a social-impact brand and have partnered with Terracycle to pioneer a world-first silicone-patch recycling program to fulfil our sustainability goal of being a zero-waste company

•	We continue to be big believers in giving back and our ongoing partnership with i=Change enables us to support three deserving organisations. With the help of our online customers, we’ve donated over $34,000 and counting.

•	Oh and we’ve taken a firm stance against the term: ‘anti-ageing’ . Watch our new brand campaign: Ageing is Complicated.

Wrinkles Schminkles

Org chart

Teams

Offices