Alaura Weaver 🌈♾️

Alaura Weaver has a diverse work experience in various roles and industries. Alaura started their career in 2019 as a Content Marketing Strategist and Content Writer at Demio, where they developed a customer-centered SEO content marketing strategy. Alaura also worked as a Branding and Content Strategist at Pixc, where they designed brand voice guidelines and rewrote website copy.

In 2019, Alaura joined Tagalys as a Branding and Content Strategist, helping the e-commerce app company improve their web copy, user experience, and conversions. Alaura conducted customer interviews and created user personas and voice and tone guidelines based on user research.

From 2018 to 2020, Alaura was a Contributing Writer at Foundr Magazine, contributing articles on marketing and sales topics. Alaura conducted original research and interviewed marketing experts for their articles.

In 2019, Alaura also worked as a Product Marketing Content Writer at Total Expert, where they developed content for software products in the financial services industry. Alaura collaborated with cross-functional teams to create marketing communications for product launches and sales demos.

From 2017 to 2020, Alaura served as a Story Editor and Content Strategist at Inflection Point with Lauren Schiller, a nationally syndicated public radio program and podcast. Alaura was responsible for season planning, story editing, content marketing strategy, script and blog post writing, social media content creation, and audience engagement. Alaura'sefforts contributed to growing the show's audience.

In 2014, Alaura started their own freelance business, WordWeaver Freelance LLC, specializing in digital content marketing strategy and copywriting for e-commerce and B2B SaaS startups. Alaura worked closely with founders and brands to forge emotional connections with potential buyers and developed core messaging, brand stories, voice, and tone.

Alaura's work experience also includes roles at Animalz, where they worked as a Content Marketing Manager, Associate Content Strategist, and Content Team Lead, and at Writer, where they currently hold the position of Senior Manager, Content and Community. At Writer, they contribute to a generative AI platform that produces consistent and on-brand content for companies and teams.

Outside of their professional career, Alaura has played a significant role as a mother of two, taking on cross-functional responsibilities in producing and managing the next generation of humans. Alaura provides support, love, guidance, and consultation to ensure optimal behavioral and learning outcomes for their children.

Alaura Weaver obtained a Bachelor's Degree in Acting from Towson University, where they studied from 1995 to 1999. Alaura then pursued a Master of Fine Arts (MFA) in Acting at The Ohio State University from 1999 to 2002. In terms of additional certifications, they obtained the following qualifications: "UX Design: 1 Overview," "UX Design: 2 Analyzing User Data," "UX Design: 3 Creating Personas," and "UX Foundations: Prototyping" from LinkedIn in June 2020. Furthermore, they received a certification in "Business Models for Social Entrepreneurship" from +Acumen in June 2018 and acquired "Inbound Certified" status from HubSpot Academy in November 2018. In September 2017, Alaura also obtained the certification of "Certified Content Marketer" from Copyblogger.