Zena AlRashed is an ambitious and self-motivated project management and marketing professional with a Bachelor's Degree in Marketing from Dar Al Uloom University. Zena has extensive experience in brand management, strategic marketing planning, and awareness research, most recently serving as a Senior Marketing Planning & PMO at The Royal Institute of Traditional Arts. Previously, Zena held various roles, including Marketing Team Lead at the Saudi Authority for Industrial Cities and Technology Zones, where they enhanced marketing strategies and brand identity. Zena has also participated in notable competitions and workshops, contributing to their well-rounded expertise in the field.
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