Alex Prior is a seasoned communications professional currently serving as the Senior Director of Global Communications at the WTA, a role held since 2021. They previously held various positions in communications and public relations at the WTA from 2024 to 2021. Prior's earlier career included roles such as Production Assistant at Sky Sports News and BBC 5Live 606, as well as Sports Reporter for Hayters Teamwork, where they covered high-profile football matches. Alex holds a BA in Journalism, Film and Media from Cardiff University and a Postgraduate Diploma in Broadcast Journalism from the London College of Communication.
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