Priya C.

Global Brand Director at WUKA

Priya C. has a diverse work experience spanning various industries. Priya began their career at L'Oréal in 2008 as a Graduate Program Management Trainee. Priya then progressed through various roles within the company, including Assistant Product Manager, Product Manager for Redken, and Senior Product Manager for Kerastase. Priya later served as a National Account Manager for L'Oréal's Professional Products Division, responsible for managing L'Oréal professional products in national salon groups.

In 2016, Priya became a Senior Brand Manager for Carita, Decleor, and Essie Professional at L'Oréal. Priya then transitioned to the role of Marketing Director for Redken and Pureology, where they managed a team and implemented marketing strategies for the UK and Ireland markets.

In 2019, Priya took a break from their career at L'Oréal to pursue their passion for art and wellbeing. Priya founded their own business called Unwind LDN, which focused on providing opportunities for creativity and promoting mental well-being.

In 2020, Priya joined Zinc as a Zinc VC Pioneer, where they likely gained experience in venture capitalism.

In 2021, Priya joined &SISTERS as Chief Marketing Officer. During their tenure, they led the marketing and commercial strategy for the sustainable period care brand, overseeing its successful fundraise and achievement of B corp status. Priya also spearheaded the brand's expansion into global markets and built a dynamic marketing team.

Currently, Priya is the Global Brand Director at WUKA, the UK's #1 Period Underwear & Sportswear Brand. In this role, they are responsible for leading brand strategy across all channels. Priya has achieved notable milestones, including launching WUKA Perks with Ch4 and producing a winning TV ad for the Sky Zero Footprint Fund.

Overall, Priya has demonstrated their expertise in brand strategy, marketing, and business development throughout their extensive work experience.

Priya C. attended Notting Hill & Ealing High School GDST from 1992 to 2005. Priya did not obtain a specific degree or field of study during their time there.

Following their secondary education, Priya enrolled at The London School of Economics and Political Science (LSE) from 2005 to 2009. Priya earned a Bachelor of Science degree with First Class Honours in Social Anthropology.

In terms of additional certifications, Priya obtained a certification in "Fundamentals of Digital Marketing" from Google Digital Garage in February 2021. Priya also acquired a "LEVEL 2 FOOD SAFETY AND HYGIENE FOR CATERING" certification from Food Safety UK in July 2020.

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Timeline

  • Global Brand Director

    October, 2022 - present