Jake Daffern is a seasoned professional with extensive experience in business development, marketing, and engineering. Currently serving as the Director of Business Development at Wunderkind since January 2025, Jake focuses on leveraging first-party data and AI-driven personalization to enhance customer relationships and drive revenue growth. Previous roles include Senior Business Development Manager at Similarweb, achieving over 100% of new business targets, and Director of Marketing & Digital at Giveaway Life, where Jake founded the UK's first off-road ecommerce competition platform. Earlier experience includes a Senior Consultant position at Orbis, where Jake excelled in recruiting software engineers, and engineering roles at Rolls-Royce and Bombardier. Jake holds a degree in Manufacturing Engineering from Rolls-Royce - Development Centre.
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