Every adventure starts with a single step, and that’s where you’ll find Wūru® (pronounced woo roo). At Wūru® we make premium outdoor products of predominantly natural fibers, made in the USA from the best fabrics in the World. From base layers to blister prevention, Wūru® has you covered in soft, insanely durable 100% New Zealand & Australian wool that naturally adapts to your athletic lifestyle. We believe that one of nature’s most versatile fibers should be as limitless as your sense of adventure. When it’s time to enjoy your favorite outdoor activity — grab your comfort zone and go.

Wuru Wool Company

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