Nirthika Senthilkumaran

Nirthika Senthilkumaran is a Global Business and Digital Arts student at the University of Waterloo, where they explore the intersection of design, business, and technology. Nirthika has experience as a Digital Marketing Analyst at Dundas Life, applying SEO principles and creating content to enhance online visibility. Previously, they held roles such as Events Coordinator for the GBDA Society and Key Holder at Lindt & Sprüngli, showcasing their strong organizational and customer service skills. With a passion for creativity and strategy, Nirthika aims to further develop their expertise in UX design while engaging with peers who share their interests.