Bin Shi

Bin Shi has extensive experience in the media and entertainment industry, currently serving as VP and Deputy General Manager for Greater China at World Wrestling Entertainment since 2007. In this role, Bin Shi launched the WWE China office, overseeing various business lines including content distribution, marketing, government relations, and live events, while successfully developing partnerships with over 10 television and digital platforms. Prior to WWE, Bin Shi was a Senior Manager in the Operations department for the Sports Channel at Shanghai Media Group from 2003 to 2006. Educational qualifications include an MBA from the University of Birmingham and studies at Shanghai International Studies University.