Matthew Bills brings extensive experience in the beverage and sales industry, starting as Beverage Director and Sommelier at David Burke Hospitality Management, where a 20% increase in sales was achieved through innovative beverage programs. Subsequently, Matthew held sales roles at Maverick Beverage Company and Lagniappe Beverage, driving substantial growth and establishing relationships with high-profile clients, including Michelin-star restaurants. As a Sommelier Ambassador with Coravin, Matthew focused on enhancing wine systems in the Chicago market, while current responsibilities at X-Rite involve lead generation management utilizing Salesforce and Oracle CRM. Matthew holds a degree in Biology/Pre-Medical Studies from the University of Michigan-Flint.
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