Alyssa Petru is an experienced media and partnerships professional with over 12 years of leadership in innovative content strategy across multiple entertainment and digital platforms. Currently serving as Partner Manager for Global Content Partnerships at X, Alyssa oversees strategic collaborations with top-tier creators and brands to deliver culturally resonant campaigns. Previously, Alyssa held significant roles at Bell Media, where they developed globally competitive original series and led digital talent partnerships. Alyssa's commitment to fostering inclusive environments and leveraging analytics has allowed them to drive growth and unlock new revenue streams in the ever-evolving media landscape. Additionally, Alyssa is a voting member of the Academy of Canadian Cinema & Television, contributing to the excellence in Canadian screen content.
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