Ben Guerra

Ad Measurement & Insights

Ben Guerra is an accomplished professional in ad measurement and insights, currently leading the Measurement & Insights function for the US Consumer Packaged Goods (CPG) and Retail verticals at Company X since January 2025. Prior to this role, Ben served as Ads Measurement Lead at Pinterest from December 2019 to January 2025, earning a promotion in September 2021 for outstanding performance recognized as "Greatly Exceeds." Additionally, Ben has extensive experience in media consulting and marketing sciences, with previous positions at Kantar Millward Brown, Mindshare, OMD USA, AbelsonTaylor, and the Chicago Sun-Times. Ben holds a Master of Science candidate degree in Integrated Marketing Communications from Northwestern University and a Bachelor of Arts in Psychology from the same institution.

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