Laurent Buanec is an experienced marketing and advertising professional with extensive expertise in strategic leadership and brand strategy within the digital ecosystem. Currently serving as Country Lead 𝕏 France since July 2023, Laurent has a history of developing strategic partnerships with major companies across Europe, including prior roles at Twitter as Country Lead and Deputy Managing Director for France, where effective management of sales teams and key client relationships was paramount. Laurent's career spans notable positions at GroupM and Mindshare, focusing on new media, digital strategies, and client management for high-profile brands. Laurent holds degrees in International Marketing from The Manchester Metropolitan University and Marketing from ISC Paris.
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