Roey Bayer is a seasoned professional with extensive experience in client partnership and growth management within the digital marketing and advertising sectors. Currently, as a Client Partner at X, Roey Bayer specializes in gaming and programmatic advertising, along with e-commerce and real money gaming, aiming to optimize performance and maximize ROI for international brands. Formerly at Twitter, Roey Bayer drove growth for Israeli advertisers. Prior roles at Mars Media Group encompassed Director of Growth, where Roey Bayer managed multimillion-dollar budgets and led strategic partnerships, as well as overseeing the Ad-ops team. Roey Bayer has a strong foundation in performance-based user acquisition gained through leadership positions at Cubepile, as well as legal experience as General Counsel for Jordan Real Estate & Investments and a Junior Associate at Goldfarb Seligman. Educational qualifications include dual Bachelor's degrees in Business Administration and Law, along with a Global MBA focused on Innovation & Entrepreneurship from Reichman University.
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