Sam Waymont

Sam Waymont is the Lead Creative Strategist at X (formerly Twitter), where they craft audience-first, insight-driven strategies for leading brands. Prior to this role, Sam served as Digital Strategy Director and Senior Planner at VCCP in Sydney and London, respectively, and had significant experience as a Social Planning Director at both Essence and Punktilio. Sam was also a founding member of the social agency Jam (now DF LDN) and began their career in media with i-level. They hold a 2:1 degree in Psychology from the University of Sussex.