Sofia Barbará is an experienced professional in brand strategy and project management, currently serving as Brand Strategist for NEXT Americas at X since March 2025. Previously, Sofia held the position of Brand Strategy Lead at FutureBrand São Paulo, where responsibilities included leading a multidisciplinary team and managing client relationships. Prior experience includes serving as Senior Project Analyst and Festival PMO at Time for Fun, where budget and schedule management for major festivals was key. Education includes a Bachelor's degree in Business Administration from Fundação Getulio Vargas and an academic exchange program in Political Science at Sciences Po.
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