Talgat Mussin is an experienced professional in advertising and measurement, currently serving as a Technical Advisor at X and a Senior Consultant at Central Control, Inc. With expertise built over nine years at Google, Amazon, and TikTok, Talgat helps business owners identify and reduce ad spend waste. Talgat founded Incrementality Insider and is building Breakthrough Ops to empower businesses experiencing inefficiencies in their advertising efforts. Additionally, Talgat has held roles as a Senior Research Consultant at Growth By Science and Global Product Lead for Measurement at TikTok.
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