Yale Cohen is an experienced professional in brand safety and advertising solutions, currently serving as the Head of Brand Safety & Advertising Solutions at Company X since April 2024. Prior roles include EVP, Global Digital Standards at Publicis Media Exchange from January 2019 to May 2024, and EVP, Digital Investment & Standards at Publicis Groupe from April 2016 to May 2024. Yale also held the position of SVP, Activation Standards at ZenithOptimedia from March 2010 to May 2024, where responsibilities included enhancing media operations across the ZenithOptimedia family of brands. Earlier experience includes serving as Digital Associate Media Director at Deutsch and Digital Media Supervisor at Beyond Interactive. Yale earned a Bachelor of Science in Economics with a focus in Marketing and Management from The Wharton School between 1999 and 2003.
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