Yuri Egami

Yuri Egami is an experienced professional in strategic planning and brand strategy, currently serving as the Head of Brand Strategy at X (formerly Twitter), where responsibilities include collaborating with various stakeholders to address marketing challenges for both Japanese and global brands. With 15 years of expertise, Yuri previously held roles such as Sr. Brand Strategist and Brand Strategist at Twitter, where marketing strategies were developed to solve brand issues while leveraging social and audience insights. Additionally, Yuri has experience as a Marketing Planner/Strategic Planner at Asahi Advertising Inc., where marketing strategies were crafted for numerous brands, and has contributed to academia as a lecturer at Hosei University and Waseda University, sharing knowledge on marketing strategy and advertisement production. Yuri holds a B.A. in Sociology from Hosei University.