Cifer Ong is an accomplished professional with extensive experience in strategy and business operations, currently serving as the Managing Director of Strategy & Partnerships at Grab Singapore. With a leadership focus on innovation and P&L management, Cifer oversees a diverse team responsible for key projects within rapidly growing business verticals, including GrabExpress and GrabMart. Previously, Cifer held several strategic roles at Grab and gained valuable experience as a consultant at The Boston Consulting Group, where contributions spanned urban development planning, telecommunications strategy, and aviation projects. Cifer is also an investor at GORO and a member of the XA Network, dedicated to fostering innovation in Southeast Asia. Educational credentials include advanced degrees in Management and Economics from The London School of Economics.