Founded by two Yale scientists, XandY is an independent research and strategy firm working to accelerate diffusion of the world's most important new ideas and innovations.

We specialize in the world's most dynamic and high-stakes topics where emotions are strong, misconceptions are rampant, and the stakes are high. Whether it’s AI, crypto, EVs, cybersecurity, renewables, and more, we help organizations locate and move the levers that can shift public opinion and behavior. 

In addition to our public work, we provide custom research to private clients on consumer psychology, social sentiment, behavior change, and communication strategy. 

Past clients include billion-dollar multinational corporations, innovative tech companies, and global NGOs.

XandY

Org chart

Teams

Offices

XandY

Org chart

Teams

Offices

Related companies