Rob North is an accomplished commercial director currently serving at Xapads Media since May 2025. Previously, Rob held the position of Sales Director for UK at mediasmart, where the focus was on expanding a CTV-first value proposition. Prior to that, Rob was the UK Agency Country Lead at EMX by Big Village, spearheading EMEA expansion and CTV launch. Experience includes significant roles at Magnite as Account Director, where revenue growth was achieved across multiple digital formats, and at Active International as Digital & Programmatic Lead, enhancing the digital division. Early career positions span across major agencies such as M&C Saatchi Mobile and ZenithOptimedia, where Rob developed expertise in digital planning and buying. Rob holds a degree in Criminology from Nottingham Trent University.
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