Viola Xu

Viola Xu is an accomplished professional with extensive experience in product management and strategic marketing. Currently serving as the Director of Products at xBloom since March 2023, Viola specializes in international product development and innovation. Prior to this role, Viola excelled as Brand Director at xBloom, leading impactful PR campaigns that garnered recognition in prestigious publications such as TIME Magazine. Viola's previous positions include Consulting Manager at Avature, where expertise in applicant tracking systems and project management was demonstrated, and Business Strategist at Pazienti.it, focusing on digital revenue enhancement. Viola's background also encompasses roles as an Innovation Specialist at Gruppo Sapio, an Investment Banking Associate at Corinthian Partners L.L.C., and a Paralegal at the Law Office of Alex J Ru, complemented by internships at SDA Bocconi and Conde Nast. Viola holds an MBA in Innovation & Marketing from SDA Bocconi and a Bachelor's Degree from New York University.