xBloom
Viola Xu is an accomplished professional with extensive experience in product management and strategic marketing. Currently serving as the Director of Products at xBloom since March 2023, Viola specializes in international product development and innovation. Prior to this role, Viola excelled as Brand Director at xBloom, leading impactful PR campaigns that garnered recognition in prestigious publications such as TIME Magazine. Viola's previous positions include Consulting Manager at Avature, where expertise in applicant tracking systems and project management was demonstrated, and Business Strategist at Pazienti.it, focusing on digital revenue enhancement. Viola's background also encompasses roles as an Innovation Specialist at Gruppo Sapio, an Investment Banking Associate at Corinthian Partners L.L.C., and a Paralegal at the Law Office of Alex J Ru, complemented by internships at SDA Bocconi and Conde Nast. Viola holds an MBA in Innovation & Marketing from SDA Bocconi and a Bachelor's Degree from New York University.
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xBloom
Inspired by talented growers, roasters, baristas and coffee shop owners from around the world, xBloom is on a mission to let everyone easily experience the delicate complexity and enjoyment of specialty coffee at home. Every day, incredible baristas and roasters offer one-of-a-kind ways to brew their beans through the xBloom high-performance coffeemachine and marketplace. Coffee drinkers can engage with the unique histories and stories and authentically connect to every person behind their morning cup. Learn more at www.xbloom.com.