Ains M.

Data Activation & Planning Lead

Ains M. is an experienced leader in data activation and analytics, currently serving as the Data Activation & Planning Lead at Xero since June 2018. Ains has a strong background in digital strategy and project management, having previously held roles such as Program Lead - Data & Analytics and Data & Platforms Strategist at Xero, focusing on driving digital growth through data tracking and measurement. Other notable positions include Senior Digital Adviser at The University of Auckland and various roles at Amnet Programmatic Experts for Dentsu Aegis Network, VivaKi, OMD New Zealand, and Dynamo Communications & Media. Ains began a professional career in customer service as a Sales Advisor at The Body Shop. Ains holds a Bachelor of Commerce degree from The University of Auckland, specializing in Economics, Innovations, and Entrepreneurship.

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