Che Douglas

Che Douglas is an accomplished design executive currently serving as SVP Design at Xero since November 2023. Prior to this role, Che held significant positions at Booking.com, including VP of Product and VP of Design, leading the product vision for the company’s transformation into a multi-product enterprise from September 2019 to August 2023. Che also served as SVP Design at The Wall Street Journal, overseeing user experience and visual branding across various platforms from November 2014 to August 2019. In addition, Che founded the digital agency Beyond The Pixels (BTP Design) in Melbourne, which operated from 2006 to 2014 and worked with notable clients like the Clinton Foundation and Melbourne Airport. Che's career also includes experience as Communication Designer at the Australian Football League (AFL) and board membership at the Australian Graphic Design Association (AGDA). Che holds a degree in Communication Design from RMIT University.