James Bray

Global Partner Marketing Lead - Acquisition at Xero

James Bray is an experienced marketing professional specializing in paid media, currently serving as the Global Paid Social & Display Manager at Xero since January 2022, where responsibilities include leading global paid acquisition strategies targeted at accountants and bookkeepers. Previously, James held various roles such as Global Paid Media Specialist and Senior Paid Media Specialist for SMB & Partner revenue channels in the UK & EMEA, as well as Biddable Media Specialist at Pendragon PLC, where oversight of biddable media strategy was provided for key automotive brands. James's foundation in digital marketing was established as a Paid Search Executive at The Digital Marketing Partners, and early career development occurred as a Sales and Marketing Specialist at Nicholas Charles Cars. Academically, James holds a BA (Hons) in Business with Marketing and Management from Northumbria University and A Levels in English, Business Studies, and Physical Education from The Ecclesbourne School.

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