Kate Warren is a data-driven marketing leader with global experience in both B2B and B2C marketing across Australia, the UK, and New Zealand. Currently serving as the Lifecycle Marketing Lead at Xero, they specialize in CRM, marketing automation, and lifecycle marketing, focusing on personalized campaigns to enhance customer engagement and retention. Previously, Kate held roles in notable companies including ING Australia, where they led customer marketing initiatives, and Afterpay, driving significant growth in merchant acquisition through innovative lifecycle programs. With a Bachelor of Commerce in Marketing and International Business from the University of Auckland, Kate has a proven track record of managing complex marketing strategies within fast-paced environments.
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