Liam Hartley-Wright is a marketing professional with extensive experience in email marketing, CRM management, and digital marketing strategies. Currently serving as the Global Partner Automation Lead at Xero, Liam has led the implementation of a marketing qualified lead program and designed features for improved partner engagement. Previous roles include UK and EMEA Email Marketing Manager at Xero, Digital CRM Advisor at the University of Cumbria, and Email Marketing Manager at Fat Media Limited, where significant contributions to campaign performance and client acquisition were made. Liam holds a Bachelor's degree in Sports Marketing and PR from Leeds Beckett University and has a diverse background that includes launching a clothing brand and working in various marketing roles across multiple industries.
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