Mark Palmer is a seasoned marketing professional with extensive experience in digital marketing and demand generation across various global regions. Currently serving as GM of Demand Generation at Xero since July 2021, Mark oversees marketing teams in the UK & EMEA, North America, Asia, and ANZ. Previous roles include Head of Acquisition and Digital Marketing for UK & EMEA at Xero and Head of Digital at Corpay, where Mark led the Digital team in a matrixed environment. Mark's career also features positions such as Head of Digital Marketing at Lumon, Digital Marketing Manager at Redcentric and InTechnology, and Online Marketing Manager at DVD Technology. Educational credentials include a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BTEC National Diploma in Graphic Design from Berkshire College of Art & Design.
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