Sam Bennett is currently a Product Practice Manager at Xero, where they lead the integration of Product best practices and develop tools and frameworks to enhance customer experiences. Previously, Sam served as a Product Manager at Xero, focusing on empowering teams through self-service options and fostering customer partnership. With a background as a Games User Researcher and Associate Producer at PikPok, Sam contributed to mobile game development by improving user experiences and guiding production teams. Sam holds a Bachelor of Music in Composition: Sonic Arts and a Bachelor of Arts in Psychology from Victoria University of Wellington.
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