Cathy Frederick

Cathy Frederick currently serves as the Director of Global Brand at Xerox, where responsibilities include translating the brand's essence into actionable strategies for market implementation and brand value growth. Prior to this role, Cathy held the position of Executive Officer and Communications Team Chair at the Women's Forum of Kodak Employees, focusing on strategic communication initiatives. Cathy's experience at Eastman Kodak Company encompasses roles such as Brand Standards and Governance Manager, overseeing brand strategy and identity guidance, and Art Director & Project Manager. Additionally, Cathy managed marketing communications projects as a Senior Account Manager at Forward Branding and developed design concepts as a Graphic Designer at KrausCreative. Educational background includes a BFA in Graphic Design from the Rochester Institute of Technology and an AAS in Advertising, Design & Production from Mohawk Valley Community College.