David Lyons

David Lyons is a seasoned professional with extensive experience in leadership and marketing strategy at Xerox, spanning from 1986 to the present. Currently serving as Business Unit Leader, Lyons oversees global leadership and financial performance for the $1B Office Color High Segment, focusing on market research, product management, and profit and loss responsibilities. Previous roles include Manager of Office Marketing Strategy & Pricing, where a global marketing campaign driven by Lyons resulted in a 128% sales increase, and Manager of Business Transformation, which achieved $200M in cost reductions. Early career achievements involved leading the Production Mono Business to $1B in growth and holding various financial management positions. Lyons holds an MBA in Finance and CIS from the University of Rochester's Simon Business School and a BA in Accounting and Business from Nazareth University.