Peter Lim

Peter Lim is an experienced professional specializing in strategy and marketing within the Asia Pacific region. Currently serving as the Director of Strategy and Marketing at Xerox Corporation since July 2013, Peter Lim plays a critical role in establishing regional growth strategies for Xerox Services. Previously, Peter Lim held positions at Dell Global B.V. as a Senior Marketing Manager, where responsibilities included driving revenue growth through joint solutions marketing, and at Fuji Xerox Co., Ltd. as an APJ Alliance Manager, focusing on developing the alliance business infrastructure. An extensive tenure at Intel Corporation included various roles in sales and marketing for over a decade. Peter Lim holds an MBA in Marketing from the University of Phoenix and a B.Sc in Decision Sciences from Southern Illinois University.