With a mission to “inspire lives”, Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles.

Consumer

Internet

Xiaohongshu

Xiaohongshu's headquarters in Hang Zhou Shi, China

Charlwin Mao Wenchao

Sunny Guan

Annie Ling Ding

Yang Wang

Teresa Qinfei Yang

Miranda Q.

Xu Yao

This department specializes in creating and managing diverse content across digital platforms, including social media, video, and written formats.

Content Production

This department oversees the development, strategy, and lifecycle of products to ensure they meet market needs and drive business objectives.

Product Management

This department manages employee relations, recruitment, and organizational development.

Human Resources

This department focuses on sourcing, recruiting, and hiring qualified candidates to meet organizational staffing needs.

Talent Acquisition

This department focuses on gathering, processing, and analyzing data to support decision-making and strategic initiatives.

Data Analysis

The Content Creation Team at Xiaohongshu is responsible for producing engaging multimedia content that aligns with the platform's mission to inspire and connect users with diverse lifestyles. This includes creating videos, written posts, and interactive campaigns that resonate with the community, leveraging the unique skills of video streamers, influencers, and creative professionals.

Xiaohongshu

Org chart

Teams

Content Production

Product Management

Human Resources

Talent Acquisition

Data Analysis

Content Creation Team

Offices

Xiaohongshu

Org chart

Teams

Content Production

Product Management

Human Resources

Talent Acquisition

Data Analysis

Content Creation Team

Offices

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