With a mission to “inspire lives”, Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles.

Consumer

Internet

Xiaohongshu

Xiaohongshu's headquarters in Hang Zhou Shi, China

Charlwin Mao Wenchao

Sunny Guan

Annie Ling Ding

Yang Wang

Teresa Qinfei Yang

Stephanie Xia Liu

Miranda Q.

Xu Yao

The Content Creation Team at Xiaohongshu is responsible for producing engaging multimedia content that aligns with the platform's mission to inspire and connect users with diverse lifestyles. This includes creating videos, written posts, and interactive campaigns that resonate with the community, leveraging the unique skills of video streamers, influencers, and creative professionals.

Content Creation Team

The Strategy and Business Development team at Xiaohongshu focuses on identifying growth opportunities and forging strategic partnerships to enhance the platform's lifestyle offerings. They drive e-commerce strategy, capital markets engagement, and international expansion, while leveraging social media and business intelligence to optimize market positioning and user connection.

Strategy and Business Development

The Sales and Marketing Team at Xiaohongshu is responsible for driving revenue growth and expanding the company's market reach. They manage key accounts, oversee product monetization strategies, forge global agency partnerships, and create innovative marketing campaigns to attract luxury, beauty, and high-tech industries. Their efforts ensure Xiaohongshu’s lifestyle content not only inspires users but also generates business opportunities and sustained engagement.

Sales and Marketing Team

The Engineering and Product Team at Xiaohongshu focuses on designing, developing, and maintaining the platform's technology infrastructure and product features to enhance user experience. This team collaborates to build scalable mobile applications, innovative product solutions, and ensures high-quality delivery to inspire and connect users with diverse lifestyles.

Engineering and Product Team

The Leadership Team at Xiaohongshu is responsible for setting the strategic direction and vision of the company, ensuring alignment with its mission to inspire lives. Comprising key executives, including the CEO and COO, this team drives innovation, oversees operational efficiency, and fosters collaboration across departments to enhance user engagement and expand the platform's influence in the lifestyle space.

Leadership Team

The Operations Team at Xiaohongshu ensures the seamless execution of company processes, overseeing financial operations, procurement, and recruitment. Led by the COO, they work to optimize efficiency, manage resources, and support the platform's mission to inspire diverse lifestyles.

Xiaohongshu

Org chart

Teams

Content Creation Team

Strategy and Business Development

Sales and Marketing Team

Engineering and Product Team

Leadership Team

Operations Team

Offices

Xiaohongshu

Org chart

Teams

Content Creation Team

Strategy and Business Development

Sales and Marketing Team

Engineering and Product Team

Leadership Team

Operations Team

Offices

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