With a mission to “inspire lives”, Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles.

Consumer

Internet

Xiaohongshu

Xiaohongshu's headquarters in Hang Zhou Shi, China

Charlwin Mao Wenchao

Annie Ling Ding

Linda Z.

Sunny Guan

Miranda Q.

Teresa Qinfei Yang

Yang Wang

This department specializes in creating and managing diverse content across digital platforms, including social media, video, and written formats.

Content Production

This department oversees the development, strategy, and lifecycle of products to ensure they meet market needs and drive business objectives.

Product Management

This department manages employee relations, recruitment, and organizational development.

Human Resources

This department focuses on managing relationships and collaborations with influencers to amplify brand presence and engagement.

Influencer Relations

This department focuses on gathering, processing, and analyzing data to support decision-making and strategic initiatives.

Data Analysis

This department focuses on sourcing, recruiting, and hiring qualified candidates to meet organizational staffing needs.

Xiaohongshu

Org chart

Teams

Content Production

Product Management

Human Resources

Influencer Relations

Data Analysis

Talent Acquisition

Offices

Xiaohongshu

Org chart

Teams

Content Production

Product Management

Human Resources

Influencer Relations

Data Analysis

Talent Acquisition

Offices

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