Digi Wu

Digi Wu is currently the Director of Brand & Creative at Xiaomi Global, where they leverage logic and emotion to build impactful brands. Previously, Digi held positions at BBDO Worldwide, where they led client services and contributed to significant year-on-year sales growth, and at OgilvyOne, where they managed branding campaigns for major automotive clients. Digi also served as Vice President for Business Development at Mobizone Holdings Ltd., focusing on multimedia content expansion across multiple platforms. They hold a Bachelor's degree in Architecture from Assumption University and a Master’s degree in Business Administration from the National University of Malaysia.