Erica Lam is a highly experienced public relations and communications professional, currently serving as the Head of Global PR and Comms at Xiaomi Technology since August 2020. Prior to this role, Erica held positions including Account Director at The Hoffman Agency from October 2019 to July 2020, and Director of Public Relations at QFPay from May 2017 to October 2019. Past experience also includes serving as Relationship Director at Flow Creative Studios and Manager at Burson-Marsteller, among others. Erica's career commenced as an Associate at Burson-Marsteller and a Research Assistant at The University of Hong Kong. Erica holds a Bachelor of Arts degree in Linguistics and English Studies from The University of Hong Kong and attended Ewha Womans University for further studies in 2005.
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