Giancarlo Massis is a sales and marketing professional with over 17 years of experience leading commercial strategies, channel development, and market expansion for global brands. Currently serving as Key Account Director at Xiaomi Technology since 2025, Giancarlo has successfully driven growth in key accounts across telecommunications, technology, and consumer sectors in Guatemala, El Salvador, and Honduras. Previously, Giancarlo held roles such as Mobile Division Manager at Grupo TIR and Key Account Manager at Samsung Electronics, where they achieved significant sales growth and were recognized for delivering exceptional customer experience. Giancarlo obtained a degree in Marketing and Advertising from Universidad Rafael Landívar.
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