Will Parseghian

Will Parseghian is an accomplished E-commerce and marketing professional with extensive experience in driving brand strategy and revenue growth. Currently serving as the E-commerce Director and Wholesale Specialist at XÍRENA since December 2017, Will has a proven track record of increasing e-commerce sales through effective marketing initiatives. Previously, Will held several key positions at Robin's Jean from October 2007 to September 2017, including VP Marketing and E-Commerce, where a significant focus was placed on traffic and conversion optimization, resulting in doubling revenue year-over-year. Will's early career included launching the brand's first end-to-end e-commerce platform as E-commerce Manager. Educational qualifications include an MBA in Marketing and Entrepreneurship from Pepperdine Graziadio Business School and a BBA in Managerial Marketing from Pace University - Lubin School of Business.