Casey Dobson

Account Coordinator at XMC

Casey Dobson is an accomplished media professional with a diverse background in sports broadcasting and marketing. Currently serving as an Account Coordinator for the Sobeys Olympic and Paralympic portfolio at XMC, Casey has previously held key roles such as Broadcast Crew Leader at Toronto Metropolitan University, Floor Director and Production Assistant at Sportsnet, and Founder of Unbenched Sports, a female-run sports coverage platform. Additional experience includes internships in sports management with Wasserman and positions in production support at CBC and the Montreal Alouettes. Casey is pursuing a Bachelor of Arts in Sport Media at Toronto Metropolitan University, building a solid foundation in communication and media studies from earlier education at John Abbott College.

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