XMC
Casey Dobson is an accomplished media professional with a diverse background in sports broadcasting and marketing. Currently serving as an Account Coordinator for the Sobeys Olympic and Paralympic portfolio at XMC, Casey has previously held key roles such as Broadcast Crew Leader at Toronto Metropolitan University, Floor Director and Production Assistant at Sportsnet, and Founder of Unbenched Sports, a female-run sports coverage platform. Additional experience includes internships in sports management with Wasserman and positions in production support at CBC and the Montreal Alouettes. Casey is pursuing a Bachelor of Arts in Sport Media at Toronto Metropolitan University, building a solid foundation in communication and media studies from earlier education at John Abbott College.
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XMC
Founded in 2006, XMC is a proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 25 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and analytics. With a head office in Toronto, 60+ full-time employees, and a roster of 2,500 part-time employees across the country, the XMC Group of Companies includes XSS (national staffing solutions), REVXM (turnkey digital and event production services), XMC Promotions (branded products), and Sponsorship Canada (sponsorship valuation, naming rights and brokerage services). Our team has nurtured XMC’s culture—from the people we seek to attract and fiercely retain, to the sponsorship, Experiential Marketing™ and field marketing methodology and processes we’ve trademarked and employ. We have valuated and negotiated some of the highest profile strategic partnerships and naming rights deals in Canada and facilitated game changing endorsement arrangements while building rigor and driving ROI for our blue chip and upstart clients. XMC is the official Sponsorship and Experiential Marketing™ Agency.