Patrick McEleney

Patrick McEleney currently serves as the Executive Vice President and Partner at XMC, a leading sponsorship and experiential marketing agency in Canada, a position held since November 2018. Prior to this role, Patrick held the title of Vice President - Partnerships and Events at Canadian Tire from January 2015 to October 2017. Patrick also served as the Executive Director for the 2015 and 2017 IIHF World Junior Championships at Hockey Canada from July 2013 to January 2015. Earlier in Patrick's career, a substantial tenure at Molson Coors Canada spanned from September 1997 to December 2012, during which time roles included Senior Director of Sports and Entertainment, Director of Sports and Entertainment, and Senior Manager of Marketing.