XOVR Group is a sports and entertainment management firm built to transform world-class IP into iconic brands.

We represent athletes and creators with a full-service, business-building approach that combines brand partnerships, business management, content development, and venture advisory. Our work moves beyond short-term dealmaking to provide the strategy, infrastructure, and hands-on execution required to grow personal IP, scale audiences, and build long-term commercial value and ownership pathways.

Alongside talent management, we advise brands and sports properties on modern sports marketing—supporting talent strategy and procurement, sponsorship development, and ambassador programs that are culturally aligned, performance-driven, and built to create lasting brand impact.
With the power of our syndicate, we create culturally relevant programs using a diverse set of creators and media brands to create and license content for organic social and ad channels, acquire new users and customers, and support launches and campaigns. We champion diverse voices, help brands reach all audiences, and drive growth. Our syndicate comprises black-owned media brands at the intersection of sports, music, culture, and social good. We can help you bridge the gap and authentically connect with fans and consumers in real life.

XOVR Group

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XOVR Group

Org chart

Teams

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