JP O'Keeffe is an experienced professional in Product Management, Partnerships, and Analytics, currently serving as the Director of Product Management for Viewership Data at Xperi Inc. They have cultivated expertise in Addressable TV and CTV, notably shaping Samsung Ads' identity resolution proposition in Europe. JP has a proven history in building strategic partnerships, managing large-scale complex opportunities, and navigating legal and data protection issues related to Personally Identifiable Information (PII). Their previous roles include significant positions at Sky, Kantar, and Research Now, where they excelled in data analysis and account management for major FMCG brands. JP holds a Master's degree in Marketing from University College Dublin and a Bachelor's degree in Business & Management from Technological University Dublin.
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