Samara W. is an accomplished professional in product strategy and management with extensive experience in the audio technology industry. As the VP Product Strategy at Xperi since April 2022, Samara has previously held multiple leadership roles within Xperi Corporation, focusing on product management for home solutions and professional content. Prior experience includes key positions at inMusic Brands and Avid Technology, where Samara led the development of innovative software products. Samara's career began at Mercenary Audio, progressing from sales to marketing management, and has included significant contributions at Cakewalk and DotClick. Samara holds a BM in Audio Engineering and Music Business from Berklee College of Music.
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