Fiona McDaniel is an experienced Head of Digital Marketing with a strong background in the entertainment and advertising industries across the UK and Middle East. They co-founded Made for You Global in 2020 and currently serve as the Head of Marketing for Xpert Professional in the UK and Ireland, focusing on growing the market share for various leading brands. Fiona has held notable positions such as Brand & Content Director at Humanery.com and Head of Global Marketing at Blowout & Go. With skills in digital strategy, social media, and campaign management, Fiona remains committed to staying updated with the latest marketing trends. They hold a Ba Hons in French with business from Queen's University Belfast and a Pgdip in Modern Languages with business from the University of Ulster.
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