Sofia Cancino

Sofia Cancino has extensive experience in performance marketing, particularly in optimizing media buys to ensure campaign profitability and meet key metrics. Sofia has worked in various companies as a senior paid media manager and specialist, digital marketing director, and business development manager. Sofia has a proven track record of successfully strategizing, implementing, and optimizing paid advertising campaigns to achieve business goals. Their expertise lies in direct response performance, data-driven campaigning, and client relationship management.