Bala Raghavan

Bala Raghavan is a seasoned marketing professional with extensive experience in channel marketing and customer experience strategy. Currently serving as a Senior Manager of Channel Marketing at Xplore Inc. since April 2024, Bala leads go-to-market activities and strategic initiatives for new products. Previous roles include Senior Product Manager for Customer Experience Strategy at TELUS, where significant accomplishments included managing SMB customer integration and developing a cross-selling roadmap, as well as leading customer acquisition strategies in the Mobility sector. Bala's background also includes leadership positions at the American Marketing Association, KRUVE, Oriflame Cosmetics, Unilever, and Tata Global Beverages, demonstrating a strong track record in strategy development and execution across various marketing domains. Educational qualifications include an MBA in Marketing from the Schulich School of Business and a PGDM in Marketing from the Xavier Institute of Management and Entrepreneurship.