Adi Schechter

Adi Schechter is an accomplished marketing professional with extensive experience in various leadership roles. Currently serving as VP Marketing at XTEND since December 2025, Schechter previously held the position of Marketing Director at Bluewhite, overseeing global marketing strategies. Notable experience also includes leading the Global Retention Marketing Team at Rakuten Viber, where effective CRM programs were designed for over 200 million users. Prior roles involved strategic retention initiatives at Philip Morris International and account management at Gitam BBDO. Academic credentials include a Master of Science in Marketing from Queen Mary University of London and a Bachelor of Arts in Communication and Media Studies from Reichman University.