Karl Davis is a multidisciplinary creative with over 10 years of experience in branding, design, video, and campaign work. They began their career in advertising agencies, contributing to campaigns for notable brands such as IKEA and McDonald’s. Currently, Karl works as a Creative Manager at Xtract, where they lead the creative processes, focusing on campaign concepts and content. In addition to their role as an Art Director from 2017 onwards, they have also thrived as a freelance photographer, collaborating with brands like Fáilte Ireland. Karl holds a Bachelor's Degree in Advertising from ITT Dublin, achieved with distinction.
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