Jerrold Son

Jerrold Son has a strong background in ad operations and digital media. Jerrold is currently working at Xumo as the Vice President of Ad Integrations & Operations. Prior to that, they held the position of Executive Director of Ad Operations at Xumo, where they were responsible for managing advertising technology, yield management, media buying, and product innovation.

Before joining Xumo, Jerrold worked as an Operations Advisor at Accretive Media and as the Chief Revenue Officer at SuperMoney. Jerrold also served as the SVP of Digital Media at ConsumerTrack, Inc. and as the Co-Founder of Turf Digital.

Additionally, Jerrold held roles at Fox Dealer, Viant Inc., VINDICO Group, Specific Media, and Gimundo.com, where they gained expertise in programmatic advertising, digital strategy, and operations management. Throughout their career, they have demonstrated a strong ability to build scalable and efficient ad operations while working with major media companies and Fortune 500 brands.

Jerrold Son completed their education with a BA in International Relations from the University of Wisconsin-Madison in 1998. Jerrold then pursued a Master of Business Administration (M.B.A.) specializing in Arts, Entertainment, and Media Management from the USC Marshall School of Business from 2001 to 2004. In 2021, Jerrold enrolled in the NAMIC Executive Leadership Development Program at the University of Virginia Darden School of Business to further enhance their executive leadership skills.